Sensation heads to London for UK premier

This August 13th 2011, The people at Smirnoff are bringing Sensation, one of the most spectacular dance and music phenomenons in the world, to Great Britain for the very first time. This UK premier will be taking place at the country’s most popular music venue, The O2 arena in London - recently named International Arena of the Year at the Pollstar Awards.

After more than a decade of creating dance music history and rocking people around the globe with one-of-a-kind stage shows, acrobats, performers, state-of-the-art lightshows, lasers, fireworks and the world’s top DJ’s – this particular event, ‘Smirnoff presents Sensation’ is set to be an unforgettable experience, the type you look back on and say ‘I Was There.’ Thousands of excited party-goers who have to be dressed in all white to gain entrance, will gather in the country’s capital to be part of a truly memorable night.

The O2 arena will be transformed into one of Sensation’s most epic stage shows, the Ocean of White. Guests can look forward to breathtaking fountains set on a giant dance floor which will evaporate into millions of splashes, grand sea creatures will rise from the depths and over 10,000 people dressed in white promise to create the ultimate unifying experience.

In addition to the spectacular show and stellar line-up, soon to be announced, the Smirnoff team will be creating unique drinking experiences throughout the venue, with bars offering delicious Smirnoff® vodka cocktails, created by professional mixologists.

Over the past couple of years the vodka brand has inspired and enabled more one of kind, original nightlife experiences in Great Britain and across the globe. More details will be made available, so be sure to check back for more information and to find out how you can BE THERE become a fan of Smirnoff GB at www.facebook.com/SmirnoffGB
Published: 15th June 2011