Unlock recycling by inspiring sustainable art


Heineken® and Sensation aim to embed sustainability as part of the way of doing business. Not only in the operational execution of the event, but also using their power to engage consumers in this journey and make sustainable behavior a part of their life.


Therefore, Sensation and Heineken are joining forces to set up “Inspiring Sustainable Art”. This is a sustainability activation at Sensation to raise awareness for recycling.


During Sensation Taiwan cans will be collected. We're calling all designers to come up with a 'wicked' sculpture to which these cans can be attached.


This artwork, 2(W) x 1m(D) x 3m (H)  in meters, should be a perfect expression of our showtheme, Wicked Wonderland. View the trailer, embeded below, to get an impression of the showtheme.



- participants have the minimum age of 18
- design of the art piece + detailed drawing needs to be received before September 21
- reward of the two winning design teams is $2500


If you're interested, please click here to download the detailed briefing. Your design can be send to artcompetition@sensation.com, before September 21.

Published: 17th September 2013